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415 656 6200
3145 Geary Blvd. #123 San Francisco CA 94118

3145 Geary Blvd #123
San Francisco


The Post Shop - Photography Production and Post Production Company located in San Francisco, CA. Our team has a combined 15 years experience in working and building relationships with an extensive array of discerning clientele. From large Fortune 500 corporations to small boutique companies, The Post Shop will take on your projects and make them thrive. First class, full service and a la carte creative content production, management and delivery are just some of the services we offer.


Tuesday Tips - The iPhoneography Edition

The Post Shop

"Ocean Beach" - Jayson Cheung, 2014. The Post Shop | Tuesday Tips - iPhoneography

Welcome to Tuesday Tips, where we'll be sharing weekly photography tips every Tuesday!

iPhones have made it a lot easier for everyone to be an amateur photographer. Whether you're snapping pics for yourself or posting it to Facebook or Instagram, here are a few simple tricks that can easily elevate your iPhoneography. 

Lighting & Focus | Tapped screen to focus on the water droplets. 

1. Lighting & Focus - Tapping on different areas of your screen focuses and adjusts the exposure on your picture. This simple task helps you to quickly decide the lighting and focus of your photo. Be sure to hold your iPhone still when taking your photos! 

HDR | Used to enhance the gradient in the sky from the sunset. 

2. HDR (High Dynamic Range) - HDR helps make landscapes more vivid and helps in situations of low light or if something is backlit. You'll notice that it takes a little longer since it is actually taking 3 photos in different exposures and layering them into one photo to create a more dynamic ratio of light to dark. It's not always useful – in cases where there is high motion or it makes your photo so vivid that it looks fake. HDR easily be turned off and on at the top of your screen. You also have the option to keep both a normally exposed photo and an HDR version if you go into Settings > Photos & Camera > Keep Normal Photo. 

Filters | 'Mono' filter used. 

Zoom | Stood over the table on a chair and physically zoomed in and out to achieve the frame.

3. Filters - The newest iPhone OS upgrade came with built-in camera filters. This is an easy way to play with your photos to create very different aesthetics. You can either shoot your photos with a set Filter or adjust afterwards. As a personal preference, I like using the Fade Filter on my photos. 

4. Zoom - Do not use the iPhone zoom unless you can't move physically closer. At the end of the day, your iPhone is still a phone and has its limits. The quality of a zoomed in photo is not as good as if you just physically got closer to the object/scene you are trying to photograph. 

What tips do you have for iPhoneography?