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415 656 6200
3145 Geary Blvd. #123 San Francisco CA 94118

3145 Geary Blvd #123
San Francisco


The Post Shop - Photography Production and Post Production Company located in San Francisco, CA. Our team has a combined 15 years experience in working and building relationships with an extensive array of discerning clientele. From large Fortune 500 corporations to small boutique companies, The Post Shop will take on your projects and make them thrive. First class, full service and a la carte creative content production, management and delivery are just some of the services we offer.


Tuesday Tips - Frame Up!

The Post Shop

"Look Up" - Jayson Cheung, 2014. The Post Shop | Tuesday Tips - iPhoneography

Frame Up! This week on Tuesday Tips, we'll be talking about framing a photo and being aware of the elements in your frame – especially the lines that appear in your shot. What you see with your eyes becomes slightly different in a viewfinder or on the screen of your iPhone. There is a conscious decision when you take a photo to capture a scene or a moment – and it includes factors such as where to frame it, what to include in it and from what angle.

When taking a photo, look at a scene from different angles and walk around. Try taking photos from different positions and experiment with your composition. A quick step to the right or a slight crouch can drastically change the feel and angle of your photo. Take a few photos close up, then take a few steps back and snap some from that angle. If you're taking pictures up close of an item, try an overhead shot and then from many different angles and distance. Notice where the shadow falls and try not to have your shadow in the picture unless it is fully intentional. 

Notice that the Seattle Space Needle is in the center focus and that the left and right side of the image is balanced even though there are different elements on each side. 

This framed picture is a frame within a frame. Notice that the metal bars of the Muni bus is parallel to the frame of this picture giving the picture more intent. 

When taking photos of landscapes or items with a rigid structure, be aware of the horizontal and vertical lines in the scene. Having your photos purposely straight or angled frames it so it is more appealing to the eye. It creates an intent for the photo. When you are taking a picture of something specific with a central point of focus, make sure your sides are all balance in space. 

The focus here is central with all sides - top, right, bottom and left all balanced. The horizontal and vertical lines line up to the frame of the picture.

With practice, you'll figure out a framing style and feel to the pictures you want to capture. Digital cameras and iPhones have made it easier for photographers to take and test many different framing styles since you're not limited to the amount of photos you can take with film. Take plenty of photos and you can always delete them afterwards! Another tip is that you can always change framing of a photo by cropping the picture later. However being aware of all the elements in your frame will deliver more of an intent in your photos.

What goes through your mind when you take a photo?