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3145 Geary Blvd #123
San Francisco


The Post Shop - Photography Production and Post Production Company located in San Francisco, CA. Our team has a combined 15 years experience in working and building relationships with an extensive array of discerning clientele. From large Fortune 500 corporations to small boutique companies, The Post Shop will take on your projects and make them thrive. First class, full service and a la carte creative content production, management and delivery are just some of the services we offer.



Filtering by Tag: Tuesday Tips

Tuesday Tips - VSCO CAM | Camera & Photo Editing App

The Post Shop

BEFORE | iPhone 5: No Filter. 

BEFORE | iPhone 5: No Filter. 

AFTER | VSCO CAM G3 Filter +7: crop, temperature -1, contrast +1, fade +1, saturation -2 & sharpen +1. 

Looking for a great app to easily edit a photo on your phone to post to Instagram or Facebook? The VSCO Cam app is a great one that I use to edit my iPhone photos. The app offers a wide range of stock filters but their easy-to-use interface is what I love. It has a vast amount of tools which include adjusting exposure, temperature, contrast, rotation, crop, saturation, fade and sharpening. You can either take photos through the app or take a photo from your regular camera app and import the photo into VSCO Cam – which is what I usually do. The best thing about the app is that it is free and available on both Android & iOS. Download the VSCO Cam app here.

What are your favorite tools to use for editing your photos on your phone?

VSCO CAM G5 Filter +9: exposure -2, temperature -2, fade +3, saturation -3 & sharpen +1. 

VSCO CAM: exposure +2, temperature -1, contrast +2, saturation -1 & sharpen +1. iPhone Fade Filter.

VSCO CAM F2 Filter +7: exposure -1, temperature -2, rotate, fade +4, vignette +1, saturation -1 & sharpen +1. 

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Tuesday Tips - Frame Up!

The Post Shop

"Look Up" - Jayson Cheung, 2014. The Post Shop | Tuesday Tips - iPhoneography

Frame Up! This week on Tuesday Tips, we'll be talking about framing a photo and being aware of the elements in your frame – especially the lines that appear in your shot. What you see with your eyes becomes slightly different in a viewfinder or on the screen of your iPhone. There is a conscious decision when you take a photo to capture a scene or a moment – and it includes factors such as where to frame it, what to include in it and from what angle.

When taking a photo, look at a scene from different angles and walk around. Try taking photos from different positions and experiment with your composition. A quick step to the right or a slight crouch can drastically change the feel and angle of your photo. Take a few photos close up, then take a few steps back and snap some from that angle. If you're taking pictures up close of an item, try an overhead shot and then from many different angles and distance. Notice where the shadow falls and try not to have your shadow in the picture unless it is fully intentional. 

Notice that the Seattle Space Needle is in the center focus and that the left and right side of the image is balanced even though there are different elements on each side. 

This framed picture is a frame within a frame. Notice that the metal bars of the Muni bus is parallel to the frame of this picture giving the picture more intent. 

When taking photos of landscapes or items with a rigid structure, be aware of the horizontal and vertical lines in the scene. Having your photos purposely straight or angled frames it so it is more appealing to the eye. It creates an intent for the photo. When you are taking a picture of something specific with a central point of focus, make sure your sides are all balance in space. 

The focus here is central with all sides - top, right, bottom and left all balanced. The horizontal and vertical lines line up to the frame of the picture.

With practice, you'll figure out a framing style and feel to the pictures you want to capture. Digital cameras and iPhones have made it easier for photographers to take and test many different framing styles since you're not limited to the amount of photos you can take with film. Take plenty of photos and you can always delete them afterwards! Another tip is that you can always change framing of a photo by cropping the picture later. However being aware of all the elements in your frame will deliver more of an intent in your photos.

What goes through your mind when you take a photo?

Tuesday Tips - The iPhoneography Edition

The Post Shop

"Ocean Beach" - Jayson Cheung, 2014. The Post Shop | Tuesday Tips - iPhoneography

Welcome to Tuesday Tips, where we'll be sharing weekly photography tips every Tuesday!

iPhones have made it a lot easier for everyone to be an amateur photographer. Whether you're snapping pics for yourself or posting it to Facebook or Instagram, here are a few simple tricks that can easily elevate your iPhoneography. 

Lighting & Focus | Tapped screen to focus on the water droplets. 

1. Lighting & Focus - Tapping on different areas of your screen focuses and adjusts the exposure on your picture. This simple task helps you to quickly decide the lighting and focus of your photo. Be sure to hold your iPhone still when taking your photos! 

HDR | Used to enhance the gradient in the sky from the sunset. 

2. HDR (High Dynamic Range) - HDR helps make landscapes more vivid and helps in situations of low light or if something is backlit. You'll notice that it takes a little longer since it is actually taking 3 photos in different exposures and layering them into one photo to create a more dynamic ratio of light to dark. It's not always useful – in cases where there is high motion or it makes your photo so vivid that it looks fake. HDR easily be turned off and on at the top of your screen. You also have the option to keep both a normally exposed photo and an HDR version if you go into Settings > Photos & Camera > Keep Normal Photo. 

Filters | 'Mono' filter used. 

Zoom | Stood over the table on a chair and physically zoomed in and out to achieve the frame.

3. Filters - The newest iPhone OS upgrade came with built-in camera filters. This is an easy way to play with your photos to create very different aesthetics. You can either shoot your photos with a set Filter or adjust afterwards. As a personal preference, I like using the Fade Filter on my photos. 

4. Zoom - Do not use the iPhone zoom unless you can't move physically closer. At the end of the day, your iPhone is still a phone and has its limits. The quality of a zoomed in photo is not as good as if you just physically got closer to the object/scene you are trying to photograph. 

What tips do you have for iPhoneography?